Co-Watching video feature in Instagram
Instagram network is testing a new feature within video calls named "Co-Watching", similar to the "Watch Party" feature in Facebook , which allows participants to watch videos and interact with each other at the same time.
It is not clear what users can see at the same time on Instagram, but it is thought that it will give IGTV's service a push among Instagram users, since "Watch Party" feature in Facebook allows users to run more than one video at a time.
Group viewing can make people spend more time on the service without forcing them to publish or share. Instagram appears to be further making a seamless experience for daily scrollers getting in on the streaming content together. For example, instead of simply sharing a link to an Instagram video, you can queue it up and play it with your friends.
It is not clear what users can see at the same time on Instagram, but it is thought that it will give IGTV's service a push among Instagram users, since "Watch Party" feature in Facebook allows users to run more than one video at a time.
Group viewing can make people spend more time on the service without forcing them to publish or share. Instagram appears to be further making a seamless experience for daily scrollers getting in on the streaming content together. For example, instead of simply sharing a link to an Instagram video, you can queue it up and play it with your friends.